My Baby Kids Airport
MEWEAI-native content studio
Price proposal · September 2026

Jessy and Jessica are ready to fly every day.

A content engine for My Baby: your two characters, creator-style video, product film and the screens across the complex, produced as one steady operation instead of a job at a time. Set the volume below and the month prices itself.

Instagram · TikTok · Shorts · Facebook Hebrew · Arabic · English USD · before VAT
Jessy, the big brother Jessica, the little sister
01

Setup

One week. The brand, the assets, the rulebook, the tools.

02

Content production

From week two. A planned month, delivered on the 1st.

03

Retainer

After month one, at the volume you have settled on.

What we make

Already produced for My Baby

Everything below was made for you before this proposal existed: the mascot film, the creator-style set in Hebrew and Arabic, and the first screen tests at your real panel sizes. This is the output, not a sample reel from someone else's brand.

30s – 1:30 · 2 revision rounds

Your two characters

Jessy and Jessica carrying the month: story and campaign content, in the world you already built for them.

$550 / video
15s – 1:00 · 1 revision round

Creator-style video

Natural, hand-held, a different presenter each time, the format that sells on the feed. Hebrew and Arabic off the same cut.

$350 / video
10s – 1:00 · 1 revision round

Product video

Products, offers and departments, cut and sized for social, the working line that carries the weekly promotions.

$450 / video

The month we recommend

Our recommendation for a standard month

The volume below is what we recommend for My Baby: enough to hold a real, steady presence rather than a post here and there. Every month's plan is agreed with you by the 20th of the month before.

This is the month MEWE recommends for My Baby. Every line is set to the volume we think the brand should be running.

Jessy & Jessica videos

30videos / month
30s – 1:30 · $550 each · 2 revision rounds
Line total$16,500
MEWE recommends 30
03060
At MEWE's recommended volume
Changed from our recommended 30

Creator-style videos

10videos / month
15s – 1:00 · $350 each · 1 revision round
Line total$3,500
MEWE recommends 10
02040
At MEWE's recommended volume
Changed from our recommended 10

Product videos

10videos / month
10s – 1:00 · $450 each · 1 revision round
Line total$4,500
MEWE recommends 10
02040
At MEWE's recommended volume
Changed from our recommended 10

Standard screen videos

4screen videos / month
$650 each · crop, re-frame and upscale to the exact panel
Line total$2,600
MEWE recommends 4
01020
At MEWE's recommended volume
Changed from our recommended 4

Composite screen videos

1screen videos / month
$1,550 each · the 32:1 hall run and the bowling wall
Line total$1,550
MEWE recommends 1
0510
At MEWE's recommended volume
Changed from our recommended 1

The setup week

35 hours · $300/hr · $10,500

One week to learn the brand, organise everything that already exists, and put the rules, the characters and the tools in place. Agreed on its own and outside the monthly cycle, so your first content month is a full month.

01

Getting to know you

5 h

We sit with you and learn the brand: your style, your voice, who you are talking to, how you sound when you sell and how you sound when you just talk.

DeliverableA written discovery summary: brand, audience, tone, goals.
02

Mapping what already exists

8 h

Products, offers, audiences, channels, what has worked so far, and every asset you hold: product shots, footage, logos, packaging, past content.

DeliverableOne written map plus an organised, ready-to-use asset library.
03

Brand rulebook & your two characters

8 h

Your look, your voice, your do's and don'ts, and Jessy and Jessica defined on paper: who they are, how they look and how they talk, so every video is the same two children.

DeliverableBrand rulebook + a character brief for each of the two characters.
04

Social strategy & content plan

8 h

Your whole social presence, not one channel: Instagram, TikTok, YouTube and Facebook. Content pillars, the balance between selling and building an audience, posting rhythm per channel, and what we measure.

DeliverableA written four-channel strategy plus a monthly content plan.
05

Technology for running your social

6 h

We bring in and set up the tools: automatic replies to comments and messages (ManyChat) that turn viewers into conversations and leads, scheduling, community management and simple tracking.

DeliverableTools live and connected, plus a short handover to your team.
The setup week · one-time, paid before week one$10,500

The screens in your space

Mapped 14 Sep · tested at real size

One connected story running across the complex. Every panel is now mapped, including the 32:1 hall run and the bowling wall, which are composed from several generations rather than rendered in one pass, and are priced accordingly. The clips beside this table are our own first tests at your exact pixel dimensions.

The Hall, full run
24640 × 768 · four 6160-px panels · 32.1:1
Composite
$1,550
Bowling wall
6912 × 2304 · 3:1
Composite
$1,550
Jumbo
4226 × 640 · 6.6:1
Standard
$650
Level −1 strip
1360 × 200 · 6.8:1
Standard
$650
Baby Caffé
1664 × 576 · 2.89:1
Standard
$650
The Hall, single panel
1920 × 768 · 2.5:1
Standard
$650
The Bridge
1536 × 1152 · 1.33:1
Standard
$650
Outlines drawn to true proportion, all at one scale
Jumbo · 4226 × 640 · our test
Hall panel · 1920 × 768 · our test

Tier prices are confirmed the moment Adan sends the two source files, the hall and the bowling wall, so we can check the delivered pixel dimensions against the mapped ratios. Screens are booked per campaign and join the monthly plan when you approve it.

The first three months

Suggested · dates shift with the signature

What the engine actually runs on once it starts. The volumes below are the standard month; the mix is what changes with the season. Every plan is sent by the 20th of the month before, and you have three working days to comment.

Month 1 · October

Get in the air

Back from the holidays, winter collection lands, the complex refills.

W1
Launch the two charactersJessy & Jessica introduce the departments. One video per world, the set that becomes the library.
W2
Winter collectionProduct line runs on the new arrivals; creator-style videos in Hebrew and Arabic off the same shots.
W3
First screen loopOne composite build for the hall, cut down to the jumbo and the strip.
W4
Read the numbersWhat travelled, what didn't. The November plan is written from it and sent by the 20th.
50 social + 5 screens$28,650
Month 2 · November

Black Friday

The heaviest retail month of the year, and the one that needs volume fastest.

W1
Tease the weekCharacters build anticipation; the offer stays hidden. Countdown formats cut for Stories and Shorts.
W2
Offer bankProduct videos batched per department so every deal has its own cut ready before the week opens.
W3
Black Friday liveCreator-style reaction videos daily; screens carry the same offer across the complex in real time.
W4
The long tailSell-through content on what is left, and the first Hanukkah teases.
50 social + 5 screens$28,650
Month 3 · December

Hanukkah & winter break

Gifting, school holidays, families in the building all day.

W1
Gift guidesBy age and by department, the format that repeats every year and gets better each time.
W2
Eight nightsA short character story per night, scheduled ahead, running on social and in-venue together.
W3
School's outAmusement-park side leads: the fun shop as the place to spend the day, not just to buy.
W4
Quarter reviewThree months of results, what the library is worth now, and the volume that runs into Q1.

How we work

The monthly rhythm
1
Delivery. In the first content month videos come through as they are produced. From the month after, the whole month is ready to upload in one shared folder on the 1st.
2
The month is planned before it starts. By the 20th we send next month's plan and volume. You approve within three working days and we go into production.
3
A weekly hour together. One call a week: how it is going, what is working, and anything you want to change or add.
4
One named approver. One person on your side signs off the plan and the videos, and notes from everyone else come through them. Three working days per video, as one consolidated set of notes. If we don't hear back we treat it as approved, so the queue keeps moving.
5
Revisions. Two rounds on character videos, one on creator-style and product videos, because every change is a full regeneration, not a trim. A change of concept after the plan is approved counts as a new video.
6
Urgent requests and holidays. Known holidays are built into the monthly plan. Anything outside the approved plan needs five working days' notice and is added to that month's count at the standard rate.
7
Ownership. The videos and your two characters, Jessy and Jessica, are yours. We never use them for another client; we may show the work in MEWE's own portfolio.

Terms

USD · before VAT · valid 30 days
  • The setup is a one-time payment of $10,500 (35 hours at $300 per hour), paid before it starts. It sits outside the monthly cycle, so your first content month is a full month.
  • Content months are invoiced Net 10: you approve the plan and volume by the 20th of the month before, we invoice at the start of the month, and payment falls due within ten days. The setup week is the exception and is paid before it starts. If an invoice passes its due date, production pauses and delivery moves accordingly.
  • Prices per video are fixed for the whole engagement. The volume and the mix are yours to set each month, subject to the commitment below.
  • Minimum monthly commitment: $20,000 of social content, around 40 videos at the standard mix. The mix inside it is entirely yours.
  • At the end of each month we agree the volume that runs forward, and that becomes the agreed monthly volume. A reduction of more than 30% takes effect with two months' notice, so production capacity can be planned.
  • Video lengths: character videos 30 seconds to 1:30, creator-style 15 seconds to 1:00, product videos 10 seconds to 1:00. The length of each video is set in the monthly plan.
  • Revisions: two rounds on character videos, one round on creator-style and product videos, given as one consolidated set of notes per video inside the feedback window.
  • Anything outside the approved monthly plan is an urgent request: five working days' notice, added to that month's count at the standard rate.
  • In-venue screens are booked per campaign at the tier prices above and join the monthly plan when you approve it. Tier prices are confirmed against the source files from your side.
  • Any additional work that is not a priced video is $300 per hour, agreed in advance. My Baby Global is outside the scope of this proposal and would be scoped and quoted separately.
  • Six-month commitment: commit to six content months and the $10,500 setup fee is refunded to you in full.
  • After the first month we close a retainer agreement for the ongoing content at the agreed monthly volume, which either side can end with two months' written notice.
  • All prices exclude VAT, which is added to every invoice where applicable. Invoicing is in US dollars; shekel figures are shown at $1 = ₪3.02 for illustration only and move with the exchange rate.

Next step

We'd love your thoughts

Nothing here needs signing. Read it through and send us your notes by email: what fits, what you would change, and anything missing.

Your month · 55 videosCruising · $4,500 above the commitment $28,650per month · before VAT