Your two characters
Jessy and Jessica carrying the month: story and campaign content, in the world you already built for them.
AI-native content studioA content engine for My Baby: your two characters, creator-style video, product film and the screens across the complex, produced as one steady operation instead of a job at a time. Set the volume below and the month prices itself.
One week. The brand, the assets, the rulebook, the tools.
From week two. A planned month, delivered on the 1st.
After month one, at the volume you have settled on.
Everything below was made for you before this proposal existed: the mascot film, the creator-style set in Hebrew and Arabic, and the first screen tests at your real panel sizes. This is the output, not a sample reel from someone else's brand.
Jessy and Jessica carrying the month: story and campaign content, in the world you already built for them.
Natural, hand-held, a different presenter each time, the format that sells on the feed. Hebrew and Arabic off the same cut.
Products, offers and departments, cut and sized for social, the working line that carries the weekly promotions.
The volume below is what we recommend for My Baby: enough to hold a real, steady presence rather than a post here and there. Every month's plan is agreed with you by the 20th of the month before.
One week to learn the brand, organise everything that already exists, and put the rules, the characters and the tools in place. Agreed on its own and outside the monthly cycle, so your first content month is a full month.
We sit with you and learn the brand: your style, your voice, who you are talking to, how you sound when you sell and how you sound when you just talk.
Products, offers, audiences, channels, what has worked so far, and every asset you hold: product shots, footage, logos, packaging, past content.
Your look, your voice, your do's and don'ts, and Jessy and Jessica defined on paper: who they are, how they look and how they talk, so every video is the same two children.
Your whole social presence, not one channel: Instagram, TikTok, YouTube and Facebook. Content pillars, the balance between selling and building an audience, posting rhythm per channel, and what we measure.
We bring in and set up the tools: automatic replies to comments and messages (ManyChat) that turn viewers into conversations and leads, scheduling, community management and simple tracking.
One connected story running across the complex. Every panel is now mapped, including the 32:1 hall run and the bowling wall, which are composed from several generations rather than rendered in one pass, and are priced accordingly. The clips beside this table are our own first tests at your exact pixel dimensions.
Tier prices are confirmed the moment Adan sends the two source files, the hall and the bowling wall, so we can check the delivered pixel dimensions against the mapped ratios. Screens are booked per campaign and join the monthly plan when you approve it.
What the engine actually runs on once it starts. The volumes below are the standard month; the mix is what changes with the season. Every plan is sent by the 20th of the month before, and you have three working days to comment.
Back from the holidays, winter collection lands, the complex refills.
The heaviest retail month of the year, and the one that needs volume fastest.
Gifting, school holidays, families in the building all day.
Nothing here needs signing. Read it through and send us your notes by email: what fits, what you would change, and anything missing.